About Us
Our Approach
No one throws a party quite like we do. We believe in providing you with the best quality parties all year round, combining the hottest venues, thrilling entertainment and innovative catering.
We’re part of Smart Group, a multi award-winning collection of hospitality, catering and event management businesses at the forefront of the events industry. The range of companies in our Group enables us to offer full-service solutions from planning and logistics, through to catering and entertainment at the event, ensuring we consistently show your guests a great time at a Smart party.
Meet The Team
Our Smart Parties team are the people behind all seasonal events, whether you're looking for the perfect summer party venue or a ticket to one of London's hottest Christmas parties. Get to know a little bit more about them!
Alex Ryan
Head of Sales
Jake Lawson
Director of Ticketed Sales
Lauren French
Events and Agency Account Manager
Lucy Gooby
Sales and Events Administrator
Alex Ryan
Head of Sales
Alex has worked in the sales industry from a young age, gaining extensive experience on the shores of New Zealand and Australia, before returning to the UK and joining Smart in 2014.
He now manages our highly passionate Ticketed Sales Team, driving the sales of outstanding events throughout the summer and winter months, whether it’s a fantastic day at Ascot or a mind-blowing Christmas party.
When he’s not in work mode, Alex enjoys socialising with friends, practicing his cooking skills and aspiring to be like his favourite chef, Tom Kerridge.
Jake Lawson
Director of Ticketed Sales
Beginning his career in Smart’s kitchens gifted Jake with a thorough understanding of the company’s heart: great food.
Moving into the office in 2009 with a fountain of knowledge, Jake moved up the ranks and is now Director of Ticketed Products. He oversees both our shared parties and our small exclusive parties at prestigious venues across London and beyond.
In his spare time, he enjoys trying out new London restaurants, cooking for friends and visiting the occasional country pub…or two.
Lauren French
Events and Agency Account Manager
Lauren studied Event Management at the University of Derby, graduating with a first class honours & having one of the best experiences of her life. A year after moving to London from Yorkshire, Lauren joined us at Smart Group in 2015, and her career has flourished ever since.
She now manages small exclusive venue sales and works on shared party sales with clients and agencies, ensuring they’re all aware of our shared and exclusive venue portfolio.
Just some of her favourite past times include going out for yummy food, drinking nice wine & visiting friends and family back home in Skipton, North Yorkshire.
Lucy Gooby
Sales and Events Administrator
After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!
Our Values
We stick to our values to ensure all our parties are nothing short of incredible.
- Memorable - our purpose is to host the ultimate celebration that creates memories to be recounted for years to come.
- Spectacular - we ensure our parties are nothing short of spectacular, with distinctive themes and breath-taking entertainment.
- Outstanding - we work hard to make sure every detail is immaculate, from sumptuous food to awe-inspiring acts and exceptional service.
- Credibility - we're the first company to offer fully-immersive themed parties and still the best, with over 25 years’ experience.
- Quality - we offer a premium product, which is tailored unique to you our customers and not massed produced.
Smart Group HQ
Unit 10, Deptford Trading Estate, Blackhorse Road, Deptford SE8 5HY
Tel: 0207 836 1033 Email: [email protected]