Alex has worked in the sales industry from a young age, gaining extensive experience on the shores of New Zealand and Australia, before returning to the UK and joining Smart in 2014.

He now manages our highly passionate Ticketed Sales Team, driving the sales of outstanding events throughout the summer and winter months, whether it’s a fantastic day at Ascot or a mind-blowing Christmas party.

When he’s not in work mode, Alex enjoys socialising with friends, practicing his cooking skills and aspiring to be like his favourite chef, Tom Kerridge.

After spending a summer in the staffing team at Sodexo Prestige Venues and Events, working at Chelsea Flower Show, Royal Ascot, Hampton Court Flower Show and The Open, Danny decided that a career in the events industry was for him.

Rather than continuing his studies at Newcastle university, Danny decided to kickstart his successful journey at Smart in July 2017. After being promoted to Senior Sales Executive, his main focus at Smart is the sales of industry-leading Christmas parties at our shared and exclusive venues in London, as well as high-end sporting and hospitality packages.

Sales of the latter come in handy for Danny, as he is a massive football fan and regularly travels up to Liverpool to watch matches!

Beginning his career in Smart’s kitchens gifted Jake with a thorough understanding of the company’s heart: great food.

Moving into the office in 2009 with a fountain of knowledge, Jake moved up the ranks and is now Director of Ticketed Products. He oversees both our shared parties and our small exclusive parties at prestigious venues across London and beyond.

In his spare time, he enjoys trying out new London restaurants, cooking for friends and visiting the occasional country pub…or two.

Lauren studied Event Management at the University of Derby, graduating with a first class honours & having one of the best experiences of her life. A year after moving to London from Yorkshire, Lauren joined us at Smart Group in 2015, and her career has flourished ever since.

She now manages small exclusive venue sales and works on shared party sales with clients and agencies, ensuring they’re all aware of our shared and exclusive venue portfolio.

Just some of her favourite past times include going out for yummy food, drinking nice wine & visiting friends and family back home in Skipton, North Yorkshire.

After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!

Sam has worked in the food and beverage industry since the age of 16, and although he has a degree in Geography at Leicester University under his belt, he always knew that working in the hospitality industry was his true calling.

He joined Smart Group in 2018 and sells premium shared Christmas parties all year round, as well as world-class hospitality packages for Ascot, Wimbledon and Twickenham.

When he’s not watching Chelsea FC play, Sam can be found socialising with friends at pubs and bars around London.

After working in the recruitment industry, Travis decided he’d have a lot more fun selling parties and joined the Ticketed Sales Team in 2019.

He is now involved in selling clients sensational seasonal events throughout the summer and winter months.

In his spare time, Travis enjoys fine dining and exploring new restaurants around London to try out.