
Why January Is the Perfect Time to Celebrate
WHY PARTY IN JANUARY?
While the rest of the world winds down in December, many industries do the opposite. Retail, hospitality, healthcare — for countless teams, the “most wonderful time of the year” is also the busiest.
So when the Christmas rush is over, why not make January your month to celebrate?
At Smart Parties, we believe the people who make Christmas happen deserve their own moment — and we’ve kept a few exclusive January dates at Evolution London for exactly that.

New Year. Same Spectacular Experience.
Our New York, New York! event transforms Battersea Park into a slice of Manhattan magic — think snow-dusted streets, glimmering lights, and a buzz that could rival Times Square.
Guests step through a private entrance into a world of New York cityscapes: the glitz of Broadway, the warmth of a downtown cocktail bar, the hum of Central Park at night. Over a three-course feast by Moving Venue, cabaret-style entertainment and live music bring the evening to life — before the dance floor opens and the city that never sleeps truly wakes up.
This isn’t just another party. It’s an experience your team will talk about long after the last toast.

The January Advantage

Proof It Works
If you need convincing that January events can be a hit, just ask the hospitality industry. Our annual Hospitality Rocks event has become a calendar highlight — a sell-out celebration for professionals who finally get to raise a glass after their busiest month of the year.
It’s proof that when the timing is right, the party is even better.
Limited January Dates Remaining

Ready to Plan Your Celebration?
Whether you’re rewarding your team, launching the new year, or making up for missed December plans, New York, New York! offers the ultimate setting to do it in style.
Download the brochure for full details, or contact our team to reserve your date: christmas@smartgroupltd.co.uk | 020 7836 1033